Jeff Schwarz, owner of Direct Liquidation and Direct Auctions, has committed to a year-long initiative to support the Memorial Ribbon Society of Canada. Throughout 2024, he will be auctioning off donated items, with the proceeds going to the non-profit organization that assists the families of fallen police and peace officers. The first auction kicks off on Saturday, March 23, featuring a range of donated items from Schwarz's partners.
Among the lots available in the inaugural auction are a Moes sectional sofa, a signed Gordie Howe Team Canada jersey, a Bradley Original Smoker, a 36-volt electric bike, and five comprehensive mini auto detailing packages valued at $1,500. Schwarz emphasized the dual benefit for successful bidders, stating that participants can both enjoy their new acquisitions and know their purchases directly support families and children of fallen law enforcement personnel. The auction veteran, known as 'The Liquidator' from his television show that ran for five seasons in over 160 countries, brings over 25 years of experience in the buying and selling business to this charitable endeavor.
The Memorial Ribbon Society auction is currently open for registration through https://www.directauctions.com, allowing bidders to participate online or set maximum bids if they cannot attend the live events. Schwarz expressed enthusiasm for the interactive nature of online auctions, noting that the bidding process often becomes exciting and engaging. His business philosophy centers on creating win-win situations for all parties involved, which aligns perfectly with this charitable initiative that benefits both bidders and the families of fallen officers.
Throughout the remainder of 2024, Direct Auctions will continue adding donated lots to raise funds for this worthy cause. The ongoing nature of this initiative ensures sustained support for the Memorial Ribbon Society of Canada, providing consistent assistance to families who have lost loved ones in law enforcement service. This year-long commitment represents a significant contribution to an organization that plays a vital role in supporting those affected by line-of-duty deaths among police and peace officers across Canada.


