VueReal Appoints Robert Selley as Chief Commercial Officer to Drive Global Expansion

VueReal has appointed Robert Selley as its new Chief Commercial Officer, representing a strategic advancement for the technology firm specializing in MicroSolid Printing technology. Selley brings 25 years of semiconductor industry experience from executive roles at companies including Nova Semiconductor, FormFactor, Cascade Microtech, and MKS. His proven ability to build high-performing teams and cultivate key customer relationships has consistently driven substantial revenue and margin growth throughout his career.

In this newly created position, Selley will oversee global sales and business development activities with a focus on expanding VueReal's market presence across multiple critical sectors. The company targets growth opportunities in lighting, consumer electronics, automotive, augmented and virtual reality, and healthcare applications. This leadership appointment follows VueReal's recent $40.5 million Series C funding round, which provides capital to scale production and expand the company's global ecosystem.

VueReal CEO Reza Chaji emphasized the strategic alignment between Selley's extensive experience and the company's mission to deliver cutting-edge technological solutions. Tim Baxter, Chairman of the Board, highlighted Selley's potential to accelerate platform adoption and deliver transformative solutions to the market. The appointment forms part of VueReal's broader strategic expansion initiative, which includes recent senior leadership hires across semiconductor engineering, engineering, and operations functions.

Selley's academic credentials include a bachelor's degree in International Business with Japanese studies focus from California State University Fullerton and an MBA from California State University San Marcos. His addition to the executive team signals VueReal's strengthened commitment to innovation and global market expansion within the rapidly evolving semiconductor technology landscape. The company's strategic positioning targets accelerated growth in the microLED display and micro semiconductor markets, where VueReal's proprietary technology offers competitive advantages.