Activate Games Inc. has announced the grand opening of its Cambridge, Ontario location on July 14, 2024, marking the company's fifth location in Ontario and solidifying its position as the fastest-growing entertainment concept worldwide. This expansion represents a significant development in the entertainment industry as Activate continues to revolutionize how people experience gaming by combining physical activity with interactive entertainment. The company's growth trajectory is demonstrated by its current portfolio of 14 locations across Canada and 12 in the United States, with international expansion into the UK, Ireland, and Dubai planned for the near future.
The Cambridge location holds particular significance for co-founders Adam and Megan Schmidt, representing a return to the community where their entrepreneurial journey began. Adam Schmidt, CEO of Activate Games Inc., emphasized the strategic importance of this expansion, stating that it allows the company to reach more communities, create new jobs, and further solidify their presence as a leader in active gaming. Megan Schmidt expressed her excitement about bringing Activate to the Waterloo Region, describing it as a dream come true and a heartfelt return to their hometown.
The new Cambridge venue spans an impressive 11,258 square feet of gaming space, featuring 11 different game rooms for players to conquer. Each game lasts between 1-3 minutes, with the full gaming experience lasting 75 minutes. The location is strategically situated at 42 Pinebush Rd, easily accessible from the ON-401, making it convenient for visitors throughout the region. Activate Games caters to a wide age range, welcoming players aged 4 and older, with operating hours designed to accommodate various schedules and extended hours on weekends.
This expansion represents more than just another location addition for Activate Games. It signifies a fundamental shift in the entertainment industry toward more interactive, physically engaging experiences. By combining physical activity with gaming, Activate is addressing the growing demand for more engaging forms of entertainment while potentially impacting public health by encouraging more physical activity among gamers. The company's rapid growth signals a changing market landscape that could have far-reaching implications for traditional gaming and entertainment sectors, pushing them to innovate and adapt to evolving consumer preferences.
As Activate continues its expansion, it creates new job opportunities in the communities it enters, contributing to local economies while inspiring innovation in the entertainment and technology sectors. The company's success story demonstrates the viability of active gaming as a distinct entertainment category that could reshape how people think about leisure activities. Visitors interested in experiencing the Cambridge location can find information on the Activate Cambridge website and join the company's Inner Circle for exclusive updates and offers.
