Activate Games Opens First Regina Location, Offering Free Admission During Launch Week

Activate Games is set to open its first Regina location on August 21, 2024, marking a significant development for the Saskatchewan entertainment scene and the company's ongoing North American expansion. To celebrate this new venture, the company is offering free admission to visitors from August 21 to August 28, 2024, providing the local community with an opportunity to experience this innovative entertainment concept firsthand. The Regina facility spans 12,989 square feet and features 12 different game rooms designed to provide a full 75-minute gaming experience that blends physical activity with interactive technology.

The gaming experience includes notable attractions such as the Mega Grid with over 500 multi-activated tiles, the Strike game where players aim at beaming bullseyes, and a Laser room that simulates a modern-day spy experience. Adam Schmidt, Founder & CEO of Activate, expressed enthusiasm about the Regina expansion, noting that the city's strong sense of community and enthusiasm for new experiences made it an ideal location. The facility will utilize advanced electronic RFID wristbands that allow players to track their progress, accumulate points, advance through levels, and win prizes throughout their gaming session.

This expansion represents part of Activate's broader growth strategy, with the company currently operating 40 locations across the United States and Canada and serving a global player base exceeding 2.6 million people. Additional Canadian locations are planned for Toronto Stockyards and Coquitlam, BC later this year, while international expansion includes upcoming openings in Dubai in Fall 2024 and the UK in 2025. The company's rapid growth and substantial player base indicate strong market demand for this innovative approach to entertainment that combines physical activity with gaming technology.

The Regina location will operate Sunday through Thursday from 9:30 a.m. to 10:00 p.m., and Friday to Saturday from 9:30 a.m. to 11:00 p.m., with visitors advised to wear activewear and indoor runners for the physical gaming activities. Groups of two to five players can sign up for sessions, making it an ideal social entertainment option for families, friends, and corporate teams. The combination of physical activity with interactive gaming technology addresses the growing demand for health-conscious entertainment options while providing a unique social experience that appeals to a wide demographic range.

Activate's expansion into Regina represents a significant milestone in the evolution of the entertainment industry, particularly in the realm of active gaming. The company's success demonstrates the potential for combining entertainment with physical activity in ways that appeal to modern consumers seeking immersive experiences. This approach could influence broader entertainment trends and potentially contribute to public health initiatives by making physical activity more engaging and accessible through gaming technology. Visitors interested in experiencing Activate's gaming concept can learn more about the company's offerings through their official website at https://www.activate.games.