Missing Thorn, a Napa Valley-based non-alcoholic wine brand, has announced its official launch and expanded availability across Canada in response to the surging Canadian demand for sophisticated alcohol-free options. The Canadian non-alcoholic wine market is projected to reach C$68 million by 2030, creating significant opportunity for premium offerings. The brand, co-founded by award-winning winemaker Aaron Pott and innovative vintner Stephanie Honig, partners with Scott Merwin and Ravenna Wine Imports for distribution throughout Canada.
The collection includes a Still Red, Still White, and Still Rosé, along with a Sparkling White and Sparkling Rosé. Each wine is natural, vegan, gluten-free, and low in calories, offering an expressive, expertly crafted experience for mindful drinkers. The wines are made from California-sourced grapes and undergo a cutting-edge low-temperature vacuum distillation process to preserve their character and complexity. This technical approach distinguishes Missing Thorn from many other non-alcoholic options in the market.
Since its late 2024 debut, Missing Thorn has seen extraordinary consumer enthusiasm, achieving 300% growth in Q1 and Q2 2025. Critical reception has been overwhelmingly positive, with The New York Times calling its still wines 'unicorns' and Food & Wine praising the Rosé as 'better than many.' Famed restaurateur Danny Meyer described Missing Thorn as a 'game-changer' in the non-alcoholic beverage space. Stephanie Honig, President and Co-Founder, expressed excitement about sharing Missing Thorn with Canada's wine lovers, while Aaron Pott, Co-Founder and Winemaker, emphasized the craftsmanship evident in each bottle.
Scott Merwin, Founder of Ravenna Wine Imports, highlighted the significant rise in demand for non-alcoholic beverages in Canada, with the category growing over 24% last year. Market research from Allied Market Research confirms the expanding non-alcoholic wine segment's potential. Missing Thorn wines are available immediately in Ontario through Ravenna Wine Imports and online, with further provincial rollout underway. Pricing is positioned in the premium segment, approximately $25–$30 CAD per bottle, reflecting the brand's commitment to quality and sophisticated drinking experiences without alcohol.
